Opening in theaters today from Amazon Studios and Magnolia Pictures is Creative Control, Benjamin Dickinson’s wickedly intelligent social satire set in a near-future advertising world enamored with the latest thing: augmented reality. The New York-based writer/director’s second feature, following 2012’s lo-fi apocalyptic drama, First Winter, Creative Control is an impressive leap forward. Realized on a modest budget, the film won a special jury award at last year’s SXSW for “visual excellence,” and, indeed, Dickinson and his collaborators incisively riff on the very plausible possibilities of augmented reality rigs like Google Glass and Magic Leap to imagine a world where avatars, […]
by Scott Macaulay on Mar 11, 2016With backing from Google, Andreessen Horowitz, Qualcom and movie studio Legendary Entertainment — and an on-staff Chief Futurist in the form of science-fiction author Neal Stephenson — the somewhat mysterious Magic Leap is one of the most fascinating tech start-ups around. For the vision — not virtual reality but augmented reality — the company is going for, check out their startling home-page. For the current reality, check out the video above, which is a real-world demo of some galaxy clusters hovering over an ordinary workspace. For an explanation of why this simple video is more impressive than the rigged concept […]
by Scott Macaulay on Oct 26, 2015