New Brooklyn-based production company Modern Mythology has scored a viral hit with their inventive video for “Everything Changes,” from Eytan and the Embassy. As the Wall St. Journal reports, the video has nabbed the title of “most costume changes in an unedited music video” by Recordsetter.com, a site promising that everyone can be the best at something. What’s great about the video is that, unlike many clips, the costume changes aren’t just for visual variety; instead, they narrate the history of rock and pop music. From the Wall St. Journal: Filmed in Williamsburg in video director Joe Pickard’s apartment in […]
by Scott Macaulay on Jul 5, 2012