Filmmaker

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multi-screen

The Screen Matters

The way we watch TV shows is changing. Whether one is watching a movie or other program over a TV set, a PC or a mobile device, the size of the display screen matters in terms of a viewer’s appreciation of a show. A recent study by two ad service firms, YuMe and IPG Media Lab (IPG Mediabrands), analyzes consumer viewing experiences, comparing four TV screens – traditional TV, online TV, a PC and a smartphone. As it reports, “while the size of the video screen did drive more excitement, variables such as ad clutter, creative content, and context had […]
by David Rosen on Sep 19, 2012

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