PreScreen
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Super 8
1 hitRECord’s RECollection “Who knows, maybe in three years we’ll have hitRECord cinema!” This was Joseph Gordon-Levitt’s hope when we talked to him about his open-collaborative site hitRECord.org in 2009. Well RegularJOE, you did it in less than three! With the release of RECollection: Vol 1, Gordon-Levitt’s dream of building work with a community of artists from across the globe is becoming a reality. Featuring the films, music, drawings, poetry and photography of 471 collaborators (which have already been showcased at Sundance and SXSW), this hardbound 64-page book (along with DVD and CD) proves that Gordon-Levitt’s mission to create a […]
by Filmmaker Staff on Oct 23, 2012 -
Prescreen Suspends Operations
Prescreen, the independent film discovery and distribution platform, has suspended operations, reports Rip Empson for Techcrunch. Beginning as a kind of film-of-the-day online distributor and developing into a marketing and discovery platform integrated with Facebook Open Graph, Prescreen both rented films and offered audience data to filmmakers developing their marketing plans. In his piece, Empson talked with Prescreen founder Shawn Bercuson: While Prescreen saw interest both from users and filmmakers (and the co-founder added that some of its investors were willing to re-up), timing is crucial. The space is hot, and Bercuson believes that it’s inevitable that a platform like […]
by Scott Macaulay on May 31, 2012 -
PRESCREEN ANNOUNCES CALL FOR ENTRIES
While in Cannes this year I moderated a panel on new distribution thinking, and one of the panelists was Shawn Bercuson of PreScreen. I wrote: … PreScreen’s business operates on an entirely different principle. Using a targeted email approach similar to GroupOn’s, PreScreen blasts fans with invites to watch films via secured streaming before their theatrical release. Then, says Bercuson, detailed information flows to the filmmakers regarding the demographics of the audience who responded to the invites. This information can help in the further crafting of marketing, or the digital release can simply generate good old word-of-mouth. PreScreen, which promises […]
by Scott Macaulay on Jul 25, 2011
