Filmmaker

Click here to read our fall 2024 issue, featuring the annual 25 New Faces of Independent Film, Sean Baker on Anora and more...

Producer of Marketing and Distribution

Am I a Filmmaker or a Brand? Why Not Be Both?

A year ago, I brought the preview copies of Think Outside the Box Office to sell at Independent Film Week, straight off the press. This week in addition to being a lab leader and mentor of the new IFP Filmmaker Labs, I have the honor of being paired in a Cage Match on Thursday with Michael Tully from Hammer to Nail, and Michelle Satter from the Sundance Labs on the subject: “Am I A Filmmaker or Brand”. I thought I would throw down some thoughts on the subject. I don’t think that “filmmaker” and “brand” are exclusive of one another. […]
by Jon Reiss on Sep 21, 2010

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