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Schick

Jean-Luc Godard’s Schick Commercial

Here’s something I didn’t know: Jean-Luc Godard once did a Schick commerical. Nicholas Rombes writes about it over at the Rumpus in his Art Film Roundup: Schick was owned by ultra-Conservative, capitalist extraordinaire Patrick Frawley. Does this matter, that Godard made a commercial to help sell products for a company whose profits supported political causes antithetical to his own? We are all complicit in these hypocrisies, small and large, as we use and consume objects each day whose sources in the global matrix are often obscure. If Godard made the commercial to help fund his more radical projects (perhaps Tout […]
by Scott Macaulay on Feb 10, 2011

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