Filmmaker

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Shawn Bercuson

PRESCREEN ANNOUNCES CALL FOR ENTRIES

While in Cannes this year I moderated a panel on new distribution thinking, and one of the panelists was Shawn Bercuson of PreScreen. I wrote: … PreScreen’s business operates on an entirely different principle. Using a targeted email approach similar to GroupOn’s, PreScreen blasts fans with invites to watch films via secured streaming before their theatrical release. Then, says Bercuson, detailed information flows to the filmmakers regarding the demographics of the audience who responded to the invites. This information can help in the further crafting of marketing, or the digital release can simply generate good old word-of-mouth. PreScreen, which promises […]
by Scott Macaulay on Jul 25, 2011

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