Hailed as revolutionary back in 2007, “the Radiohead model” — pay-what-you-wish downloadable media pricing — never flourished in the years following. Even Radiohead abandoned it. Yet, as Bond/360 is setting out to prove, it may still have its place when it comes to independent film. Tonight at midnight they’re launching a four-film “Creativity Bundle” download through VHX. Pay what you want to own — not rent — four movies. And, just as Radiohead’s In Rainbows was one of their best, these titles (or at least the two I’ve seen) are excellent: Indie Game, Helvetica, Sign Painters and Beauty is Embarrassing. […]
by Scott Macaulay on Jul 13, 2014