Filmmaker

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Siri

WHY IS MOTORMOUTH MARTIN SCORSESE SELLING SIRI?

In the public’s mind, Martin Scorsese is known for many things. One of them is directing some of the best movies made in the 20th century. But another, stemming from his various public appearances, acting jobs and cameos, is his rat-a-tat-tat, staccato speaking style. I think anyone heading into a meeting with Scorsese knows to focus and drink that extra shot of espresso beforehand. So, what’s Apple doing by hiring Scorsese to make the case for Siri, its iPhone personal assistant that some commenters, including Nick Bilton of the New York Times, have found lacking in basic communication skills? In […]
by Scott Macaulay on Jul 25, 2012

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