Whiskey Fist
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Watch: Gillian Wallace Horvat’s “Raunchy Feminist Comedy,” Whiskey Fist
As her short Whiskey Fist has made its away across the festival circuit, director Gillian Wallace Horvat has penned a couple of essays for Filmmaker amplifying and riffing off of her shorts’ themes. Specifically, she takes aim at the rise of branded content masquerading as short films, critiquing filmmakers who surrender their “authenticity” by imagining that brand sponsorship isn’t affecting their art. Her SXSW-premiering Whiskey Fist, which Horvat says was provocatively submitted to a whiskey company’s branded film content contest (containing a scene in which a man is anally penetrated by a whiskey bottle, it lost, needless to say), is […]
by Scott Macaulay on Oct 2, 2017 -
What Does Branded Content Have to Do with Citizens United? (Or, How are Filmmakers Participating in the Corporate Takeover of America?)
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Do Brands’ Lives Matter? Whiskey Fist Director Gillian Wallace Horvat on When Story and Advertising Collapse
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