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Indiegogo Partners with VHX and Yekra

Focus Features isn't always the light at the end of the tunnel Focus Features isn't always the light at the end of the tunnel

Last week, Vimeo announced its partnership with crowdfunding platforms Kickstarter, Seed&Spark and Indiegogo, the latter of which is looking to keep as many options open for its filmmakers as possible. Indiegogo has gone and brokered a deal with the direct-to-fan streaming platforms VHX and Yekra: successful campaigns will receive a sizable discount should they choose to distribute their final product on either site.

These initiatives seem to strike at the heart of crowdfunding’s dilemma — that raising funds is only half the battle. Once a film is completed, there’s still the matter of it being seen. This should be relatively easy, since the crowdfunding model presents a built-in audience, and yet said films don’t always make it to the distribution stage. This partnership aims to resolve the issue by “[helping the artists] reach as broad an audience as possible,” according to Yekra CEO, Lee Waterworth.

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