The following report on five pioneering immersive media projects — a report detailing their viewership, audience engagement and creators’ best practices — appears on Filmmaker courtesy of StoryCode, where it is crossposted. Anyone creating immersive media has run into a similar challenge: people outside of the creators’ bubble are not exactly sure what you mean by “immersive”, “interactive”, or “transmedia” experiences. Producers of this new form of media often get questions like: Where is the business model? What are the audience numbers like? How engaged are users/what is the impact? Doesn’t this just distract us from good storytelling? This article […]