At a Los Angeles press conference today, Sundance Institute Executive Director Keri Putnam announced an expansion of the organization’s Artist Services Initiative that will bring independent films to digital platforms. Exclusively partnering with aggregator New Video, Sundance is offering its festival and lab films distribution opportunities on iTunes, Amazon, Hulu, Netflix and SundanceNOW. Filmmakers will retain ownership and control of their titles, will be free to publicize and market them, and Sundance will conduct its own marketing efforts as well as leverage the potency of its brand to gain the films wider audiences. Commented Putnam, “By acting as a conduit […]
by Scott Macaulay on Jul 27, 2011[PREMIERE SCREENING: Friday, Jan. 21, 8:45 pm — Library Center Theatre] The element of surprise is built into the process of making movies. Every film shoot is meticulously planned out in the smallest possible detail. And every plan is thrown out the first day of filming. This was definitely true for On the Ice. We were trying to shoot a complex film with a large cast of non-actors, and many locations in one of the most remote places in the world. Our most difficult location was the frozen Arctic Ocean. Specifically we wanted to get to the lead, the place […]
by Filmmaker Staff on Jan 21, 2011