In an effort to assure traditionalists that anything television can do the Internet can do better, YouTube got their first slice of the awards show pie last night with their inaugural YouTube Music Awards. In Saturday’s Times, Chris Milk — under the watchful eye of creative director Spike Jonze — revealed that each performance would be structured around a live music video, utilizing the platform to generate viral content in house. For the opener, Jonze enlisted one Greta Gerwig, replete with twinkle toes and jazz hands, to accompany Arcade Fire’s “Afterlife,” through forests, apartments, and a bearded man’s embrace. It […]
by Sarah Salovaara on Nov 4, 2013One could argue that Arcade Fire is an MTV band for the new generation. Content wise, their songs have few similarities with the likes of ’90s hits like “Buddy Holly” or “Virtual Insanity,” but their recognition of the music video as a malleable and significant platform is refreshing in the YouTube age of sex-soused, auto-tuned pop. Harnessing new technology, the Montreal-based collective has pushed the limits of the medium far beyond the capabilities of their predecessors, thanks to frequent collaborations with Vincent Morisset. Mr. Morisset, who describes himself as “a web-friendly director…looking for new ways to tell stories,” has worked […]
by Sarah Salovaara on Sep 10, 2013I just figured out I can embed this… Their last NYC show. Wish I was there… but running this through my PS3 to my TV is not bad. (If you don’t see the video, click the headline above.) UPDATE: Sorry I didn’t see the show live; it was amazing. The live stream was surprisingly good, though. Here’s a clip — Arcade Fire guesting on backing vocals for “North American Scum.” SECOND UPDATE: Here’s the whole show. Thank you, LCD Soundsystem and Pitchfork.
by Scott Macaulay on Apr 2, 2011Taken from the short film “Scenes from The Suburbs,” this is shot by Greg Fraser and edited by Jeff Buchanan with additional video editing by Patrick Colman. Produced by Vince Landay and Arcade Fire. Directed by Spike Jonze. Watch until the end.
by Scott Macaulay on Nov 22, 2010In case you missed the live concert or live stream….
by Scott Macaulay on Aug 6, 2010