Filmmaker

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Bob Lefsetz

THE STATE OF PROMOTION TODAY?

Bob Lefsetz posted this video today about promotion in today’s music world. (If you don’t get his newsletter about the music business, you can subscribe at the link.) Here’s what he wrote: To succeed in the artistic world you need two things: concept and execution. Execution without concept is all those big name records that you spin and find not exactly unlistenable, but unmemorable. Concept with failed execution is this video. But watch it anyway, because the concept is so damn good. Anybody who tells you they’ve got a grip on today’s landscape, that they know everything, what’s truly going […]
by Scott Macaulay on Oct 26, 2010

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