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Bob Lefsetz posted this video today about promotion in today’s music world. (If you don’t get his newsletter about the music business, you can subscribe at the link.) Here’s what he wrote:

To succeed in the artistic world you need two things: concept and execution.

Execution without concept is all those big name records that you spin and find not exactly unlistenable, but unmemorable.

Concept with failed execution is this video.

But watch it anyway, because the concept is so damn good.

Anybody who tells you they’ve got a grip on today’s landscape, that they know everything, what’s truly going on, is full of shit. I doubt anybody even knows all the sites name-checked in this video.

But that’s the point.

It’s overwhelming.

Meanwhile, never forget most people start these sites with money in mind. They say they want to help the artist, but after they’re helped first. Which is why they suck and so often don’t get traction. Because the concept is lame. The concept is how can I get rich? Whereas if the concept is about the art, then you truly have got a chance of getting rich.

I agree, as satire, the video doesn’t quite work. (And things aren’t so either/or.) But it does make a point. Maybe someone could do the indie film version and make it funnier.

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