The following report on five pioneering immersive media projects — a report detailing their viewership, audience engagement and creators’ best practices — appears on Filmmaker courtesy of StoryCode, where it is crossposted. Anyone creating immersive media has run into a similar challenge: people outside of the creators’ bubble are not exactly sure what you mean by “immersive”, “interactive”, or “transmedia” experiences. Producers of this new form of media often get questions like: Where is the business model? What are the audience numbers like? How engaged are users/what is the impact? Doesn’t this just distract us from good storytelling? This article […]
by Michael Epstein and Mike Knowlton on Mar 19, 2015The last few years have seen a rise in filmmakers who are extending the stories they tell beyond a single medium. At the same time, festivals, schools and organizations are starting to nurture work that mixes story and code. Tribeca has a program called Storyscapes, which highlights new trends in digital media and recognizes cross-platform approaches to story creation. While Sundance’s New Frontier section has highlighted experiments in storytelling since 2007, they recently added a Story Lab to help incubate forward-thinking, platform-agnostic projects. At Columbia University, where I teach, we are in the process of developing a digital storytelling lab […]
by Lance Weiler on Oct 23, 2013