Bond/360
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Bond/360 Launches Cinepacks: Pay What You Wish Bundles
Scott previously wrote about and interviewed Bond/360’s CEO Marc Schiller on his decision to bundle and sell their movies via a pay-what-you-wish “Radiohead-esque” model. What began with the “Creativity Bundle,” the packaging of four titles that all dealt with making and creation, now looks to be a recurring initiative, with the company’s introduction of Cinepacks. Through October 23, you can purchase the Sports Docs pack, which allows you to own Medora, Desert Runners, Stephanie in the Water and Doubletime for no less than $1. While this may be a financial gamble, Schiller is certainly capitalizing on the notion of fan engagement, with each collection catering to a specific interest […]
by Sarah Salovaara on Oct 21, 2014 -
Bond/360 Launches “Pay What You Wish” Four-Movie “Creativity Bundle”
Hailed as revolutionary back in 2007, “the Radiohead model” — pay-what-you-wish downloadable media pricing — never flourished in the years following. Even Radiohead abandoned it. Yet, as Bond/360 is setting out to prove, it may still have its place when it comes to independent film. Tonight at midnight they’re launching a four-film “Creativity Bundle” download through VHX. Pay what you want to own — not rent — four movies. And, just as Radiohead’s In Rainbows was one of their best, these titles (or at least the two I’ve seen) are excellent: Indie Game, Helvetica, Sign Painters and Beauty is Embarrassing. […]
by Scott Macaulay on Jul 13, 2014
