Filmmaker

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Cinema 4D

Reimagining an ID: Sound & Vision

Television stations – like distribution and production companies – can have a lot invested in their IDs. They represent the brand in the mind of the consumer. In 1972, WGBH created a station ID with a logo sting by Gershon Kingsley. That sound has become closely associated with WGBH, and they’ve made several updated IDs using that original Moog synthesizer sound through the years. Paul Sanni, an editor for the Creative Services department and the Masterpiece series at WGBH has twice worked on revisions of the ID. Sanni has a background in audio and video and for the latest version […]
by Michael Murie on Mar 20, 2014

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