Project Catalyst, an “innovative transmedia initiative that fuses creative community building with cinema, art, music, and technology” and is aimed at multicultural communities was pitched at an NYU Cinema Research Institute event last month, hosted at AOL Build. In the video above, learn how Great intends this smartphone app to connect audiences with filmmakers in original ways and in order to support diverse content.
by Scott Macaulay on May 26, 2015There’s a lot of talk in the independent film community about building new audiences through internet technologies but far fewer actual attempts at doing so. One person who has thought deeply about today’s challenges and developed a tool in response is filmmaker Artel Great, whose Project Catalyst attempts to combat “the Hollywood-ification of our thinking” by connecting multicultural audiences to the music and films most relevant to their lives and communities. It is, he writes, “the first application software to distinctively showcase narrative short films, documentaries, and music videos all made by talented indie artists from Black, Latino/a, and Asian […]
by Scott Macaulay on Nov 16, 2014