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“It’s No Longer Enough for Artists to Simply Be Artists”: Artel Great on His Audience-Building App, Project Catalyst

There’s a lot of talk in the independent film community about building new audiences through internet technologies but far fewer actual attempts at doing so. One person who has thought deeply about today’s challenges and developed a tool in response is filmmaker Artel Great, whose Project Catalyst attempts to combat “the Hollywood-ification of our thinking” by connecting multicultural audiences to the music and films most relevant to their lives and communities. It is, he writes, “the first application software to distinctively showcase narrative short films, documentaries, and music videos all made by talented indie artists from Black, Latino/a, and Asian communities.”

Project Catalyst was developed at NYU’s Cinema Research Institute, and is available for iOS and Android. In the above interview, Great explains the app to writer/director/producer Kiara C. Jones.

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