Last fall, desiring information to aid our own filmmaking careers, we launched an experiment to see whether we could obtain hard data on independent film revenue. Having experienced firsthand how difficult it is to get this information, we created a Google form and asked filmmakers to self-submit not just their feature film top-line revenue data, but thorough, detailed and specific numbers on everything from their budgets to best- and worst-performing revenue streams to cast to how much their films made in gross and net terms. From the details of the 104 submitted films, we have drawn critically important—and many surprising—conclusions.  […]

At the end of the 2000s, Jonathan Wysocki went to both the Sundance Screenwriters and Directors Labs, then spent years on projects that would assemble pieces of financing before falling apart. All the while, he watched colleagues from those labs launch Kickstarter campaigns and make ultra-low-budget debuts. Deciding to take a similar approach, at the start of 2019, he raised $62,000 on the crowdfunding platform and an additional $180,000 in private equity and was shooting his first feature, Dramarama, by summer. Of course, as the timeline above suggests, Wysocki’s picture will forever be asterisked in the independent film distribution history […]

S&M Sally, the third feature in writer-director Michelle Ehlen’s trilogy of character-based comedy dramas dealing with gender and sexuality, was financed largely via crowdfunding and premiered at the Frameline Film Festival in June 2015 before going on to play more than 70 other fests, generating about $15,000 in revenue. For Ehlen, who has a devoted fanbase, festivals provide a kind of audience research: “Even if my films might land on the LGBTQ circuit, I try to go to bigger festivals, too. The festivals guide me as to how big a movie this is, how big the audience is, then I […]

“As a filmmaker, you’re just happy if your investors get paid back,” says director Jenn Page about her sixth feature, 2020’s Playing with Beethoven, produced for just $65,000. “Even if you’ve done the whole thing—produced it, packaged it and spent your life on it—you just go, ‘Let me just please make my investors’ money back,’ and even that is always obviously risky in this business. You literally put in the packet to your investors, ‘You’re probably not going to make your money back.’ What kind of business does this?” With the exception of her very first film, Page hasn’t had […]

Joe Tyler Gold made his magic-themed comedy Desperate Acts of Magic, co-directed with Tammy Caplan, “a day or two a month, over 18 months, until the film was done,” he says. The protracted production worked in the film’s favor because, with new crews shuffling in and out, “people kept getting introduced to the movie, and we kept getting new supporters. So, we were able to get donations and funding through the whole process and, toward the end, when we released our trailer, a producer saw and was impressed by it. He saw that we were looking for money, and he […]

“An ominous slender figure in the foreground, a gay couple kissing in the distance, alleyway, two-point perspective, at night, a bar crowded, 8K, cinematic, cinematic composition, in the style of Jean-Luc Godard, rendered in the Gaspar Noe engine.” Via Zoom, Natou Fall shares her screen with me, allowing me to look at the hundreds of images she’s created using text prompts in the generative AI program Midjourney. The image resulting from the prompt above is an eerie one of a silhouetted couple holding hands, both wearing fashionable flared jackets and standing in a sparse, neon-accented nightclub with a figure lurking […]