At this year’s edition of the SXSW Film & TV Festival, two significant milestones will be achieved: the festival will celebrate its 30th iteration, and it will be programmer Claudette Godfrey’s first as the organization’s newly-minted Festival Director. She was passed the torch back in October, taking over for SXSW leader Janet Pierson, who previously occupied the position for 15 years. An Austin native, Godfrey has effectively worked from the ground up since she began at SXSW as a volunteer crew manager in 2006. During a recent interview via Zoom, Godfrey told me about the various job titles she’s amassed […]
by Natalia Keogan on Mar 9, 2023Today, the South by Southwest (SXSW) Conference and Festivals announced that Janet Pierson, long-time VP, Director of the SXSW Film & TV Festival will shift to the role of Director Emeritus. Film Festival Programming Director Claudette Godfrey will now assume leadership of the SXSW Film & TV Festival. The 2022 edition of the SXSW Film & TV Festival marked Pierson’s 15th year as Festival Director. Her 45-year career has included various roles in the independent film landscape, notably as exhibitor, producer’s rep, executive producer and segment producer and segment director of IFC-Criterion’s Split Screen. According to a press release announcing […]
by Natalia Keogan on Oct 5, 2022Before the advent of streaming platforms, the festival circuit was practically the only option for distributing short form content. You’d ship your finished film off to Sundance and pray for that acceptance letter — and maybe even a feature deal made at the festival. But while some of today’s filmmakers still hold tight to that romantic ideal, others are capitalizing on the visibility and fan cultivation teased by the online sphere. They argue against festival submission fees and pricey DCP shipments and for the simplicity of an online premiere on Vimeo, YouTube, NoBudge, Fandor or another platform where audiences are […]
by Sarah Salovaara on Apr 28, 2015