For their Rotterdam-premiering feature New Strains‘s poster, Prashanth Kamalakanthan and Artemis Shaw knew they didn’t want to use an actual image from their pandemic production, which was shot on Hi-8. And they wanted an image that in addition to being beautiful would formally resonate with the film itself, a story of visiting young lovers (played by the filmmakers) stuck in New York when a travel ban hits at the start of a pandemic. “We were thinking about that sense of being frozen in time,” Shaw says. “In March, 2020, everyone was obsessed with the news, but we were all stuck […]
by Scott Macaulay on Jan 20, 2023