Festival Strategy

YOUTUBE vs. PHYSICAL MEDIA AND OTHER SUNDANCE NOTES

The YouTube/Sundance partnership that is streaming five films for rental during the festival has gotten a lot of ink, with many filmmakers and industry observers hopeful that the experiment will generate numbers that will help guide future online distribution decision-making. At the Producer’s Brunch today I ran into Children of Paradise producer Mynette Louie, who shared the data she’s received so far. Interestingly, physical media (i.e., DVDs) is currently winning out over the new model strategy. The publicity generated by the YouTube launch and the button Louie and director Tze Chun added to their page has generated $1,000 in DVD […]
by Scott Macaulay on Jan 24, 2010
WHEN DOES PLAN B BECOME PLAN A? | By Anthony Kaufman

This is Anthony Kaufman’s Industry Beat column from our 2010 Winter issue. Old distribution models die hard. Everyone knows about the passing of that once-established indie film paradigm: Make a movie, show it at a festival, sell it to a distributor, get it booked in theaters, watch it find a home on DVD and cable — and then somewhere down the line, after all the release expenses are recovered, maybe even rake in a few bucks. And yet, when talking to filmmakers and sales reps heading into this year’s Sundance, it’s shocking how few are following new distribution strategies. Submarine […]
by Jason Guerrasio on Jan 19, 2010

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