This is a very weird time for film festivals and filmmakers. During the first year of the pandemic, it was fairly simple: Almost every festival around the world became online only. There were a few exceptions, of course: The Göteborg Film Festival in Sweden stranded one person on a tiny island for a week to watch every film. The Oldenburg Film Festival in Germany had living room premieres. And many festivals pivoted to drive-in and other outside venues (especially where the climate allowed for that). By summer of 2021, the feeling among festival organizers was that now that we have […]
by Dan Mirvish on Oct 13, 2021For much longer than I care to think about I’ve been hitting the road and traveling the friendly skies far and wide, covering film festivals both nationally and internationally. And yet it never ceases to amaze me how often paid publicists and filmmaker-publicists shoot themselves in the proverbial foot when it comes to obtaining coverage for their indie endeavors. So with Sundance nearly upon us, I thought it might be helpful (and in my case, cathartic) to go over a few dos – and two definite don’ts – when it comes to working the PR machine. DO everything in your […]
by Lauren Wissot on Jan 9, 2013