Focus World
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When It Comes to Raw, Focus World Sees Red: On Red Band vs. Green Band Trailers
“Aberrant behavior, bloody and grisly images, strong sexuality, nudity, language and drug use/partying.” So reads the information box on the R rating for Raw, Julia Ducournau’s tasty little horror film about a vegan who becomes a cannibal. Explicit films (gross-out horror flicks, bawdy comedies, sexy dramas) always face the same marketing challenge: how do you show the best parts of a movie when those moments might be too graphic? In the case of Raw, Focus World gave the movie two trailers: a mainstream gothic green-band trailer and a frenetically disturbing red-band trailer. Ironically, the two share a lot of the […]
by Stephen Garrett on Feb 15, 2017 -
Theatrical 2.0
Releasing movies in U.S. theaters isn’t going away anytime soon. But indie film distribution is experiencing a significant tipping of the scales. While theatrical distribution has always been an advertisement for foreign sales and ancillary platforms, like VHS and then DVD, a new wave of film companies are shifting the balance even further, where theatrical distribution is a means to a digital end. As Vincent Scordino, senior vice president of marketing at rising distributor Alchemy says, “Ancillary platforms have always been important to a film’s profitability, but now we’re talking about them more with the rise of iTunes and the […]
by Anthony Kaufman on Jul 23, 2015 -
FILMMAKER READERS RECEIVE DISCOUNT TO ONLINE SCREENING OF “RETURN”
The IFP and Focus World are hosting a screening of the highly recommended drama Return, by Liza Johnson, on the online screening platform Constellation tonight. Filmmaker readers receive 25% off, and Johnson will be participating in a post-screening Q&A. From last week’s newsletter, here are the details. (And if you haven’t subscribed to our newsletter, why not? It’s free, and I write something special for it most weeks.) On the heels of its theatrical release earlier this month, IFP will be co-presenting with Focus World a special interactive screening of the feature film Return on Tuesday, February 28th – presented […]
by Scott Macaulay on Feb 28, 2012 -
FOCUS LAUNCHES VOD ARM
You may have noticed over on our VOD Calendar the last few months the emergence of Focus Features titles. Though they’ve been quiet about it, Dana Harris at indieWIRE posted yesterday that Focus has in fact started a VOD division called Focus World. The most recent title is the Sundance doc Resurrect Dead. Focus plans to release 8 to 15 straight-to-VOD titles a year. We’ll begin including the Focus World titles in our VOD calendar so be sure to keep an eye out for that.
by Jason Guerrasio on Aug 24, 2011
