Traditional broadcast and cable television is in free fall. More and more viewers are turning to alternative viewing options offered through “broadband” services facilitated by the Internet. Traditional TV programming, like editorial content in newspapers and magazines, is really an eyeball hook for the show’s advertising. And traditional TV viewing is suffering its biggest loses among its most coveted demographic groups – Generation Y (ages 13 to 32) and Gen X (ages 33 to 46). A recent report by GfK, a German research firm, paints a dismal picture of TV audience erosion. It found that among Gen Y folks, only […]
by David Rosen on Feb 22, 2013Comcast beat estimates but surprised analysts with an almost 300,000 subscriber loss, reports Tim Arango in the New York Times. From the article: [Bernstein analyst Craig] Moffett said the image of the cord-cutter has been a “cutting edge technologist” who prefers to bypass cable to watch programming on their computers and on an every-proliferating array of devices, such as tablets. “The reality is it’s someone whose 40 years old and poor and settling for a dog’s breakfast of Netflix and short-form video.” He added, “the image that people are cutting the cord because they like what’s on the Internet better […]
by Scott Macaulay on Oct 27, 2010From today’s D8 conference, a comment by Apple’s Steve Jobs that resonates with the recent conversation here on the blog about internet TV. Q: Hi, I’m from Hillcrest Labs… do you think it’s time to throw out the interface for TV? When will Apple do something there? Jobs: The problem with innovation in the TV industry is the go to market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. So all […]
by Scott Macaulay on Jun 2, 2010