Jamie Wilkinson, CEO of the direct-to-fan online video platform VHX, had some words to filmmakers on Peter Katz’s Hollywood 2.0 podcast. Specifically: amp up your social media game. In the conversation, which also discusses some of the platform’s early successes, the role of filters and gatekeepers, and VHX’s partnerships with distributors, he preaches the virtues of building an audience online. “How do we get people promoting each other’s works?” he asks. “You may have made the most amazing film in the world, but you have zero followers on Twitter. How are you going to get the word out? In the […]
by Scott Macaulay on Oct 26, 2014“The most important task is to make great movies,” said Sundance Institute Executive Director Keri Putnam at the start of Thursday’s Artist Services Workshop at IFP’s Filmmaker Conference. “All this talk about audiences is meaningless unless you have something in your heart you want to get out there.” However, Putnam’s comments were not to construe that filmmakers shouldn’t think about the rapidly changing world of distribution, marketing and audience building. As Putnam went on to say, it is “easier, less expensive to make a movie, but no easier to find an audience. There is a volume of movies and a […]
by Scott Macaulay on Sep 22, 2014