Filmmaker

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joffrey ballet

An Innovative Launch for Joffrey: Mavericks of American Dance

For the past four months, my company Hybrid Cinema has been working on the release of Bob Hercules’s new film Joffrey: Mavericks of American Dance, about the history of the Joffrey ballet. I will be writing a number of posts outlining the unique path that I and my partner on this release, Sheri Candler, have taken to release this documentary about the history of the groundbreaking dance company, The Joffrey Ballet. In my book Think Outside the Box Office and in subsequent blog posts, I have written about the advantages and challenges of launching a film after its world premiere […]
by Jon Reiss on Jan 18, 2012

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