Every movie deserves a great poster. It’s the visual signature that establishes the world, the stakes and tone of the movie, but is also the familiar and identifiable touchstone that (potential) fans will see as it pops up online, at festivals and while browsing their VOD menu. I want to start by noting that for better or for worse, I kinda get off on “leaping without looking”. Maybe that’s a flaw but I don’t have much patience for formal training. So take this breakdown with the knowledge that there may be better ways to do things, or techniques I’m flat-out […]
by Zak Forsman on Nov 19, 2012In sticking with our “Do Your Homework” theme, this week on the conversation we dissect one aspect of the micro-budget equation – crowdfunding. As someone who is about to use Kickstarter for the first time, I felt it was best to leave you in the capable hands of someone who had not only successfully met his goal, but who doubled it. Zak Forsman is no stranger to the world of microbudget filmmaking and I love his advice on crafting a great campaign. At IFP week I heard tons of questions from filmmakers on how to wrestle the task of a […]
by John Yost on Oct 19, 2011