Earlier this month, we ran an interview with Monica Peña, a first time filmmaker who capitalized on the festival premiere of Ectotherms by immediately selling the film on her website. Such a concept is spreading beyond no-budget land and into the distribution strategy of alterna-mogul Joss Whedon. Following last night’s world premiere of In Your Eyes at the Tribeca Film Festival, Whedon — the film’s writer/executive producer — announced that it was immediately available for rent on Vimeo on Demand. He did so not in person, but from the set of the latest Avengers installment, ensuring the tidbit’s viral-ability. Chances are, it’s working nicely. In Your Eyes is available […]
by Sarah Salovaara on Apr 21, 2014Last week, Mike Birbiglia and Ira Glass released a cute little online short film to help promote their upcoming film Sleepwalk with Me, but their latest web marketing ploy is pure genius. My only question: how many people will realize this is a joke?
by Nick Dawson on Aug 14, 2012They say you have to know the rules to break them. And Drew Goddard is a man very familiar with how to write for genre, collaborating over the last decade with some of the biggest names in American horror and sci-fi. In 2008 Goddard penned the screenplay to J.J. Abram’s found-footage monster movie Cloverfield, and before that he served as a series writer on television shows such as Buffy the Vampire Slayer, Lost, and Alias. So it should come as no surprise that his directorial debut, Cabin in the Woods, not only pays homage to the genre tropes implied in […]
by Jane Schoenbrun on Apr 10, 2012News broke earlier today over Twitter that Joss Whedon has finished principal photography on what may be a screen adaptation of Shakespeare’s Much Ado About Nothing. The official website, appears to give little information on the project — just a cast list and a poster. According to the site, Whedon regulars Nathan Fillion, Amy Acker, and Alexis Denisof star. Clicking on the poster, however, reveals an official press release: Bellwether Pictures proudly announces the completion of principal photography on MUCH ADO ABOUT NOTHING, a modern version of Shakespeare’s classic comedy adapted and directed by Joss Whedon (Marvel’s upcoming THE AVENGERS, […]
by Jane Schoenbrun on Oct 24, 2011Holly Willis explains what film schools need to explore to stay relevant in the future.
by Holly Willis on Oct 19, 2011