At McSweeney’s Internet Tendency, writer Kendra Eash published a poem, “This is a Generic Brand Video,” satirizing (or maybe just noticing?) the pleasant, fuzzy, vaguely neoliberal language of brand videos. Language like this: In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing. Lest you think we’re a faceless entity, Look at all these attractive people. Here’s some of them talking and laughing And close-ups of hands passing canned goods to each other In a setting that evokes community service. Now, the folks […]
by Scott Macaulay on Apr 12, 2014