“The most important task is to make great movies,” said Sundance Institute Executive Director Keri Putnam at the start of Thursday’s Artist Services Workshop at IFP’s Filmmaker Conference. “All this talk about audiences is meaningless unless you have something in your heart you want to get out there.” However, Putnam’s comments were not to construe that filmmakers shouldn’t think about the rapidly changing world of distribution, marketing and audience building. As Putnam went on to say, it is “easier, less expensive to make a movie, but no easier to find an audience. There is a volume of movies and a […]
by Scott Macaulay on Sep 22, 2014Hailed as revolutionary back in 2007, “the Radiohead model” — pay-what-you-wish downloadable media pricing — never flourished in the years following. Even Radiohead abandoned it. Yet, as Bond/360 is setting out to prove, it may still have its place when it comes to independent film. Tonight at midnight they’re launching a four-film “Creativity Bundle” download through VHX. Pay what you want to own — not rent — four movies. And, just as Radiohead’s In Rainbows was one of their best, these titles (or at least the two I’ve seen) are excellent: Indie Game, Helvetica, Sign Painters and Beauty is Embarrassing. […]
by Scott Macaulay on Jul 13, 2014