Marketing
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JUST LIKE THE U.N., BUT DIFFERENT: ROTTERDAM PRODUCER LABS
Sometimes you wind up in a place where you do not have something that everyone else has. So it was being a young American producer at the Rotterdam Cinemart Labs, straight off the plane from Sundance. Think: Independent Film Model Congress. I and my fellow American, Billy Mulligan, found ourselves on Day One in a “Speed Dating” scenario, spending five minutes each with our new international producer friends. From this and the subsequent wine-fueled dinner, I understood quickly that for all the different backgrounds and accents (Bosnian-inflected Scotch English being the prize winner in this department), we were all quite […]
by Alicia Van Couvering on Feb 6, 2011 -
“POSITION AMONG THE STARS” DIRECTOR LEONARD RETEL HELMRICH
Position Among the Stars Winning both the IDFA (International Documentary Film Festival Amsterdam) and Sundance for the same film isn’t anything new for director Leonard Retel Helmrich. Both Position Among the Stars (which received a Special Grand Jury Prize at Sundance this past Saturday) and Shape of the Moon — his previous documentary about three generations of the Shamsuddin family of inner city Jakarta — have won top awards at the festivals. These two documentaries, along with 2001’s Eye of the Day, combine as a trilogy to tell a moving story about religion, politics, and economics, all through the lens […]
by James Ponsoldt on Jan 31, 2011 -
THIS MOVIE EXISTS!
Benny Safdie hits the streets to promote Daddy Longlegs, opening Friday at the IFC Center in New York and in homes on VOD.
by Scott Macaulay on May 12, 2010 -
THE SAFDIES WIN OUR CREATIVITY IN MARKETING AWARD
Who says there is no clever independent film marketing? As Eric Kohn observed, Daddy Longlegs‘ Benny Safdie this weekend wore a sandwich board in midtown that, underneath the come-on, “We Buy Gold,” proclaimed, “This movie exists!” Has there ever been a more honest cry for attention from any independent filmmaker? And now, directors Josh and Benny Safdie have created a charming animated trailer, posted below, that in a completely different filmmaking medium captures some of their movie’s madcap energy. If you haven’t guessed, I love this film and urge you all to see it at the IFC Center this weekend.
by Scott Macaulay on May 10, 2010 -
Is Our Indie Scene too Marketing Obsessed?
Too enthralled by the latest social media craze? Those are the questions posed by producer Mike Ryan (Junebug, Life During Wartime, 40 Shades of Blue) in his essay in the new issue of Filmmaker, which you can read online now. From his piece: Developing content and nurturing auteurs should be our top concern, not figuring out distribution models or revenue schemes. The whole purpose of independent film is to make films that aren’t prefabricated to hit a target audience of someone else’s devising. In fact, it’s that kind of market-centric thinking that puffed up the bubble with derivative films; it’s […]
by Scott Macaulay on Apr 19, 2010 -
TRUTH IN MARKETING
I am very much looking forward to New Line’s thriller Snakes on a Plane for one reason: the title. In this day of bland, would-be exciting one-word movie names — Derailed, Havoc — there is something refreshingly straightforward and old-school about the title of this Sam Jackson movie about, well, poisonous snakes let loose on a plane. Apparently, I’m not the only one who feels this way. Today Dave McNary has a piece in Variety about the buzz for the pic created just by its title: “Though New Line has done no publicity and the thriller is eight months away […]
by Scott Macaulay on Dec 11, 2005 -
IT’S HARD OUT HERE FOR A PIMP
I don’t do much Monday-morning box-offiice opinion on this blog because too many others do it far better and far more obsessively than I’d ever be able to. That said, I’m pretty surprised that in its second week Hustle and Flow, which is our cover story this month in Filmmaker, fell out of the top ten with an estimated 50% drop to $4 million from its only okay opening of $8 million last weekend. Honestly, I had Hustle pegged as a crossover mainstream hit, and when I hung out a couple weeks ago with a studio exec friend, we made […]
by Scott Macaulay on Aug 1, 2005
