We are approaching the 50th anniversary of the publication of Marshall McLuhan’s The Medium Is the Massage (was it a printing error, or a pun?), the book that put the phrase on the map, and whose ideas McLuhan had first advanced in his 1964 book Understanding Media. There he argued that “the personal and social consequences of any medium — that is, of any extension of ourselves — result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” And, later: “Nobody is interested in TV until there are TV […]
by Nicholas Rombes on Apr 21, 2016