Michael Cioni
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Progress in Small Steps: Camera and Lighting Technology Trends in 2023
Commercial theatrical projection for most folks is an afterthought. A DCP gets loaded into a playout server, sound levels checked, curtains adjusted, and everything is good to go. This testifies to the efficacy of the two-decade old DCP (Digital Cinema Package) container format. However, DCP adoption was not always smooth sailing. In 2009, a necessary DCP revamp complicated the industry’s transition away from 35mm. The original “Interop” specification, which had only been provisional, was superseded by a set of standardized specifications from the Society of Motion Picture and Television Engineers (SMPTE). Interop supported only one frame rate, 24 fps, but […]
by David Leitner on Dec 15, 2023 -
How AI Will Change Your Future Media Workflow
The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
by Joey Daoud on Apr 27, 2023 -
At Bydgoszcz, Bigger Was Better — A Glimpse at Our 8K Future
DPs, not directors, are the rock stars at Camerimage, the film festival in Bydgoszcz, Poland, devoted to the foundational art of the motion picture camera. The world’s best cinematographers, if not working, flock there each autumn.The 25th edition, which wrapped several months ago in November 2017, proved no exception. The festival hub is a modernist opera house, perched above The Brda, the narrow river that bisects picturesque Bydgoszcz (once known as “Little Berlin”). Centrally located, Opera Nova hosts two theaters, including the festival’s main venue. A long, ground-floor lobby and second-floor hallway, curved thanks to the building’s cylindrical shape, house […]
by David Leitner on Mar 8, 2018
