It used to be so simple: Release a movie in theaters and, several months later, it would come to your local video store. Nowadays, each and every film’s release pattern and chosen distribution platforms are—or, at least, should be—idiosyncratic, unique, and specifically tailored. “The first thing you have to ask yourself,” distribution consultant Michael Tuckman says, “is who is your audience, and work backwards from there to figure out what windowing you’re going to do.” If the target audience is a young demographic who spend most of their time on devices, then, according to The Orchard’s Paul Davidson, “a SVOD […]
by Anthony Kaufman on Jun 11, 2018The headlines said it all: “Hollywood Faces August Death March,” “Bummer Summer” and “Beleaguered Box Office.” OK, Hollywood had a tough year, but does that necessarily apply to independent films? Well, as the saying goes, a receding tide sinks all boats. And so it was in 2017: If people were going out to fewer movies and streaming more episodic content at home, it affected both indie films and tentpoles. But if we look back at the films that premiered at Sundance 2017, there are a few instances to inspire hope: The Big Sick, of course, was the big one; Wind […]
by Anthony Kaufman on Dec 14, 2017