Milyoni

A Conversation with Milyoni’s David Raycroft, Part Two

In this part two of a two-part interview with David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company responsible for streaming Warner Bros’ The Dark Knight and Harry Potter titles through Facebook, Raycroft talks about the company’s Video on Demand streaming solution. Also check out part 1 he talks about their iFanStore, which allows the easy set up of a storefront on Facebook that integrates with your own fan page. Filmmaker: How has the Warner Brothers Dark Knight experiment been going? How would Milyoni measure the success of that project? How would Warner Brothers? Raycroft: We […]
by Malaika Mose on Apr 28, 2011
Milyoni’s David Raycroft on the Facebook iFanstore

After reading that Warner Bros was streaming The Dark Knight and soon thereafter the Harry Potter films though Facebook, I immediately thought it was a genius move. More information is shared on Facebook, and this would be a great way to close the window between discovery and consumption. In addition, on Facebook distributors and filmmakers are provided very meaningful analytics — and then, of course, there’s the monetization aspect. In Part One of this two-part email interview I talk to David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that made this all happen. He talks […]
by Malaika Mose on Apr 27, 2011

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