NAB 2023
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NAB 2023: New Gear That’s Making Virtual Production More Affordable and Accessible
At NAB I had a mission: find out what new products are making virtual production more affordable, more accessible, and not require a master’s degree in Unreal. Fortunately, I found a few options. Plus some new tools that are blending generative AI with virtual production. Let’s dig into what’s new in VP from NAB. Budget-Friendly Virtual Production First is the VIVE Mars CamTrack—a complete package for creating an affordable virtual volume. HTC’s VIVE has been in the virtual reality space for a while, with some of the top VR headsets. They also make the VIVE Tracker, a palm-sized puck that can track […]
by Joey Daoud on May 23, 2023 -
Camera to Cloud to Remote Collaboration: New Remote Tools and Workflows from NAB 2023
From uploading to the cloud to editing in the cloud to collaborating across the cloud, there was no shortage of new tools and workflow ideas at NAB to help shoot and edit quicker regardless of where your team is located across the globe. Let’s dive into a few of the most interesting updates, from remotely collaborating to remotely working. Camera to Cloud First up, let’s talk about camera-to-cloud workflows. The biggest update from Frame.io was the extension of the C2C workflow to still photos. Now, unlike video where you can use an external device from Atomos or Teradek to add […]
by Joey Daoud on Apr 27, 2023 -
How AI Will Change Your Future Media Workflow
The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
by Joey Daoud on Apr 27, 2023
