“Looking stupid is more feared than losing money.” That’s one of several truths contained in a blog post by Chris Jones titled, “Who Will Finance Your Film and Why.” When it comes to independent film, where the often lack of upfront distribution makes financial modeling difficult, equity fundraising is more art than science. Many articles that purport to tell you how to raise money ultimately don’t. But Jones’ post is a good one; indeed, I pretty much agree with everything he writes. Like about looking stupid. It sounds crazy but it’s true. Looking stupid is feared more than loosing money. […]
by Scott Macaulay on Apr 23, 2013Like most working independent film producers, I’ve pitched my projects to more potential financiers than I can remember. I’m always relieved when they’re seasoned film investors because then I can focus on the creative aspects of the project, the production and distribution plan, and the recoupment structure. When I pitch to someone who hasn’t invested in film before, most of my time is spent explaining how film investment works, the typical life cycle of a film, and the current industry landscape (often with historical context!). I genuinely love educating people about “how film works.” It’s great to shatter the US Weekly version of the […]
by Mynette Louie on Aug 20, 2012