I’m on my terrace watching what will probably be my last New York sunrise before I move to Berlin. Later, I learn that my early morning insomnia coincided with not just any sunrise, but a total lunar eclipse, which is technically called syzygy — when the sun, earth, and moon are aligned to form an almost or exact straight line. I couldn’t have contrived an experience more poetic — my final New York sunrise, my first and probably last syzygy. Like all perfect New York moments, this feels like the most perfect New York moment, which is another way of […]
by Taylor Hess on Dec 2, 2014“The Making of a Grassroots Movement” is a series of posts that are meant to serve as a case study on transmedia marketing and social engagement and distribution for an independent film called Grassroots. This is blog number 2 — for introductions and context, check out blog 1. To meet our transmedia marketing and outreach goals for Grassroots, we divided our strategy into four areas of focus: Exhibition, Education, Opportunity and Partnerships. The first area – exhibition – was the segment that we needed to address right away: We needed a release date so we could gear everything else (marketing, […]
by Saskia Wilson-Brown on Oct 31, 2011