“Tipping.” “Pulling.” “Gathring.” Yes, a new tech start-up has entered the independent film space, and with it a nomenclature that speaks to its ambition to “democratize” the business of theatrical distribution. Launched by a filmmaker, Scott Glosserman (Behind the Mask), Gathr offers “TOD,” or theatrical-on-demand, an audience-driven process by which fans request (or “pull”) films to local venues by aggregating their interest and pledging their funds in advance via credit card. When enough fans support a screening on a particular day, the film “tips,” and credit cards are charged. Fans get to see films that might never come to their […]
by Scott Macaulay on Mar 9, 2012