social networking
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IFP LABS: VARIANCE FILM’S DYLAN MARCHETTI OFFERS MARKETING ADVICE
Dylan Marchetti, founder of Variance Films, donated his afternoon Wednesday to mentoring filmmakers at IFP’s Marketing & Distribution Labs. Variance, a distribution company that has overseen the releases of niche indies and foreign imports like Guy and Madeline on a Park Bench, Littlerock, and Elite Squad: The Enemy Within, has built a reputation very much in line with the trailblazing, DIY-attitude that many of IFP’s lab filmmakers hold dear. And it was a great match, as Marchetti spent the afternoon listening to these filmmakers discuss their marketing and distribution strategies, offering tailored advice about the distribution paths that he felt […]
by Jane Schoenbrun on Dec 13, 2011 -
Culture Hacker: Let’s Take the Audience Outside
Within the space between social networks and our increasingly ubiquitous mobile devices lies a new opportunity for filmmakers.
by Lance Weiler on Apr 17, 2011
