Stephen Gyllenhaal
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THE MAKING OF A “GRASSROOTS” MOVEMENT: EDUCATION, EXHIBITION, SALES AGENTS
“The Making of a Grassroots Movement” is a series of posts that are meant to serve as a case study on transmedia marketing and social engagement and distribution for an independent film called Grassroots. This is blog number 2 — for introductions and context, check out blog 1. To meet our transmedia marketing and outreach goals for Grassroots, we divided our strategy into four areas of focus: Exhibition, Education, Opportunity and Partnerships. The first area – exhibition – was the segment that we needed to address right away: We needed a release date so we could gear everything else (marketing, […]
by Saskia Wilson-Brown on Oct 31, 2011 -
THE MAKING OF A “GRASSROOTS” MOVEMENT: INTRODUCTIONS
The Making of a ‘Grassroots’ Movement’ is a series of posts that are meant to serve as a case study on transmedia marketing, social engagement and distribution for an independent film called ‘Grassroots‘. Stephen Gyllenhaal – my boss – says that running a film marketing and distribution campaign without studio distribution is a lot like running a grassroots political campaign. I am here to tell you that the two are, indeed, very similar: You live in the realm of hope, try to retain the project’s integrity, work with called-in favors, unguaranteed outcomes, creative work-arounds and half-truths. You court official-dom, but also […]
by Saskia Wilson-Brown on Oct 13, 2011
