Strada
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AI Is Already Changing Filmmaking: How Filmmakers Are Using These New Tools in Production and Post
When Sora, OpenAI’s video generator model, hit the internet in February, realistic-looking demo videos flooded social media, usually accompanied by some form of “RIP Hollywood” commentary. While Sora still isn’t publicly available, between Runway, Pika and a slew of other video and image generators there have been many questions about what the future of filmmaking will look like—and whether humans will even be the ones making movies in the future. Right now, generative AI is still far away from creating consistent characters and the exact, carefully crafted images that industry professionals require. Maybe a movie will be entirely generated with […]
by Joey Daoud on Jun 27, 2024 -
Progress in Small Steps: Camera and Lighting Technology Trends in 2023
Commercial theatrical projection for most folks is an afterthought. A DCP gets loaded into a playout server, sound levels checked, curtains adjusted, and everything is good to go. This testifies to the efficacy of the two-decade old DCP (Digital Cinema Package) container format. However, DCP adoption was not always smooth sailing. In 2009, a necessary DCP revamp complicated the industry’s transition away from 35mm. The original “Interop” specification, which had only been provisional, was superseded by a set of standardized specifications from the Society of Motion Picture and Television Engineers (SMPTE). Interop supported only one frame rate, 24 fps, but […]
by David Leitner on Dec 15, 2023
