Filmmaker

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The CW

Opportunities for Indies?

Traditional broadcast and cable television is in free fall. More and more viewers are turning to alternative viewing options offered through “broadband” services facilitated by the Internet. Traditional TV programming, like editorial content in newspapers and magazines, is really an eyeball hook for the show’s advertising. And traditional TV viewing is suffering its biggest loses among its most coveted demographic groups – Generation Y (ages 13 to 32) and Gen X (ages 33 to 46). A recent report by GfK, a German research firm, paints a dismal picture of TV audience erosion. It found that among Gen Y folks, only […]
by David Rosen on Feb 22, 2013

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