The following report on five pioneering immersive media projects — a report detailing their viewership, audience engagement and creators’ best practices — appears on Filmmaker courtesy of StoryCode, where it is crossposted. Anyone creating immersive media has run into a similar challenge: people outside of the creators’ bubble are not exactly sure what you mean by “immersive”, “interactive”, or “transmedia” experiences. Producers of this new form of media often get questions like: Where is the business model? What are the audience numbers like? How engaged are users/what is the impact? Doesn’t this just distract us from good storytelling? This article […]
by Michael Epstein and Mike Knowlton on Mar 19, 2015Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms, making them engage with each other while best utilizing each platform’s unique capabilities. Sometimes, however, it’s sufficient to work exclusively in a single non-film medium — and it can get the creative juices flowing if you’re stuck in a rut. After all, Bergman had his fiction (besides his theater work), Woody Allen has his clarinet, and Pasolini had pretty much everything. I’ve recently been working more on my […]
by Randy Astle on Mar 4, 2013