Transformers: Age of Extinction
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Rip Torn and the Indignities of Product Placement
Forty-ish years on, Rip Torn’s thoughts on the demeaning nature of product placement (as told to Studs Turkel in his classic oral history Working) remain relevant, with no contemporary amendation necessary: I remember doin’ a television show, oh, about ten years ago — I haven’t worked on network television for about eight years. I was smokin’ a cigar. I was playing a Quantrell-type character, so I had a long Cuban cigar. I got up on a horse and we had to charge down a hill. It was a long shot. The director and the producer both hollered, “Cut! Cut! What’re […]
by Vadim Rizov on Aug 4, 2014 -
Information Overload: Kevin B. Lee’s Transformers: The Premake
Kevin Lee (a longtime friend, full disclosure) has earned a heady reputation online and in academic circles for video essays like his much-circulated dossier on “The Spielberg Face” that rearrange film history’s visual building blocks and understood components. His latest film views the forthcoming Transformers: Age Of Extinction from every angle but head-on. The starting premise of this “premake” is a new phenomenon I hadn’t considered: if everyone has a smartphone, then a counter-promotional EPK can be easily assembled from the variety of surplus (ancillary?) documentation available online. With its wide spread of locales and very public filming, Transformers generated […]
by Vadim Rizov on Jun 17, 2014
