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Veronica Mars

Boom! Veronica Mars Breaks the Theatrical Window

Credit the Kickstarter-funded Veronica Mars movie with a distribution first: as the Wall Street Journal reports, the film will be the first major studio release to simultaneously premiere in movie theaters and on online platforms. Distributors like IFC and Magnolia have been doing such day-and-date releases for years, but Hollywood’s six major studios — under pressure from theater owners — have held tight to a “windowing” model by which films play exclusively in theaters for at least three months. For the Veronica Mars movie, Warner Bros. and AMC Theaters seem to be engaging in a bit of semantic sleight-of-hand to […]
by Scott Macaulay on Feb 22, 2014

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